Data Processing

As direct mail users demand higher response rates and more accurate target audience identification so the area of data processing becomes increasingly important. It is no longer good enough to produce a stunning mail piece if it is not going to seen by the right people.

Alphamedia Direct Marketing are your best prospects for data processing and management, developing our own, unique, software to manage clients' data in the most efficient way. Often different clients require us to manage their data in various ways, as such we are constantly creating new and improved software programs to meet all needs.

Data processing can be broken down into five distinct stages that every list must go through to ensure that it is correct. These are:

Import - Alphamedia can accept data from clients or list brokers in a number of different ways. We receive and dispatch data via e-mail on a regular basis, although this method is best suited to smaller amounts of data. Generally this provides clients with a quicker and cost effective means of transferring data.

Reformatting - Data from clients is often received in a format which differs from What is considered to be industry standard. This data is imported into Alphamedia's in-house applications which can handle a wide variety of different file formats. Once processed, it is validated in several ways, including deduplication, and address-enhanced to produce postally-correct address fields.

Deduplication - How many times have you received two identical mail pieces from the same company? At Alphamedia our deduplication process removes duplicate entries from your data using the phonetic representation of key fields contained within the data ensuring that addressee or company names which have been duplicated (even if the spelling differs between the duplicated records) are highlighted. For example we have software that recognises that Mrs S Smith of 32 Royal Road is the same person as Sarah Smyth of 32 Royal Road.

Sortation - The Royal Mail and other postal companies run various schemes where direct mail users can reduce their costs by structuring their mail pieces in postcode sequence for delivery within specified timescales. Examples of these types of programs are Mailsort, Presstream and Printflow.

Output - The finished data can be used in a number of ways, whether it is to create simple address lables or the more complicated personlalised mailings that are possible with Match & Mount and MultiPrint3.

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